About this Elevate Workshop

"Purpose is not the sole pursuit of profits but the animating force for achieving them. Profits are in no way inconsistent with purpose – in fact, profits and purpose are inextricably linked." - Larry Fink, CEO of BlackRock

Purpose is the key to driving retention, recruitment, sustainability and DEI. All younger generations want purpose, and can sense when an organization isn't being authentic and coherent between concepts and action. A key to leading with purpose lies in the realization that purpose is more than the sum of a company’s social and environmental investments.

To ensure authentic and well-sustained, impactful purpose, it must be seen as a long-term commitment that is measurable and well-defined, and embedded into an organization’s culture, operating model, brand, values, stakeholder engagement and products. This means that a company’s purpose-driven strategy and corporate strategy should be one and the same.

What's included

In this talk and active workshop, we will outline a number of questions you can ask about your organization to indicate whether you’re on the right track and learn how to integrate them into your strategy for authentic change, that is essential to maintaining competitiveness and safeguarding profitability well into the future.