About this Elevate Session
Thought leadership is essential, yet too many organizations leave it up to the C-Suite or the marketing department to produce thought-leading content and represent the brand online and offline.
If you are not leveraging the diverse talent and wisdom of your people, you are probably missing a trick and possibly wasting money.
Smart organizations share the responsibility and the opportunity and create a Thought Leadership Strategy that starts at the top and cascades down to all levels. That way, many different leaders and other staff can write, speak and post educational and inspirational content, creating a sense of thought leadership for the entire brand.
However, it can be tricky to 'let people loose' online and offline. After all, the company's brand integrity is on the line. What if they say things that don't support the brand values and messages?
Let me introduce you and your team to a robust and effective framework, common language and model, so everyone knows what they are talking about that adds value to the organizational brand, as well as developing and showcasing individual thought leaders.
The best part about it? It is a proven fact that employees who feel valued tend to be more loyal as well as more creative and productive. Therefore, this approach can improve retention and save costs associated with recruiting, hiring and training new staff members.
Actually, that is not the best part. The real best part is knowing you are valuing and appreciating your people, and seeing them develop and shine!
Let's have a chat and see how we can implement this strategy to create a culture of thought leadership in your organization.