Storytelling is one of the most powerful tools a startup founder has, especially in a competitive job market. It can be used to engage potential customers, talent, and investors. A good storyteller can make an idea or product come to life, and inspire others to join them on their journey.
Since launching in 2019, founder & CEO Steve Grace has successfully leveraged the power of storytelling to build up The Nudge Group into a global brand, as well as to help hundreds of startups recruit talent. In this session, Steve will talk to you about:
How startup founders can learn to become more effective storytellers
The importance of storytelling in building a startup’s brand
How great storytelling can achieve better PR, marketing and sales
Why the most successful startups in the world all leverage storytelling
About Steve Grace:
Steve Grace is the founder & CEO of The Nudge Group, a company that works with global start-ups and scale-ups, from pre-seed and Series A, all the way up to IPO. With several products such as Nudge-as-a-Service, Nudge Remote and Nudge Culture, the company is able to offer founders different ways to help their business grow, including recruiting, fundraising, employer branding, onboarding and plenty more. Steve is also the CEO & Publisher of Balance the Grind, a global work-life balance platform showcasing stories from people from all walks of life.